Techniswage were recently approached by Andy Knight Ltd. to assist them in realising an ambitious window display project for a luxury fashion brand.
Andy Knight Ltd. are a specialist group of artists and craftsmen who work on unique construction and prop making projects. This work is used primarily for advertising purposes. This particular project involved creating giant needles for use on a luxury brand’s shop windows.
The brief was to produce a large volume of giant sewing needles which would be used to symbolise the perils of the everyday. The Hermes products would act as a shield and deflect the grey aura of the harsh elements. They also serve to juxtapose, thus highlight, the intricate detailing of the individually screen-printed scarf designs .
Take a look a the images to see how this fascinating project came to life!